Creator · Skincare Co-founder · Creative Strategist
A creator’s eye. A founder’s perspective.
I’m Patricia, a NYC-based creator and co-founder of Sky & Sol, a skincare brand that reached over $30M in revenue in its second year.
With experience across the creator, agency and brand sides of marketing, I create authentic content that combines storytelling with an understanding of what drives results.
- Brand collaborations
- 60+
- Sky & Sol’s second-year revenue
- $30M+
- Creators in the affiliate program
- 7K+
As featured in Business Insider
01 — UGC Portfolio
Selected work
-
The story of our 8-figure startup
-
3 ingredients to skip in your sunscreen
-
Fuel for the workday
-
Breakfast, upgraded
-
Lacing up
-
How I attracted like-minded friends
-
50 bucket-list adventures in a box
02 — Results
Results that sell
- 3x ROASIn three weeks, from zero ad historyBacanale · 5% CTR · 7% conversion rate · top 15% for TikTok supplement ads
- 7%Conversion rate on a brand’s first-ever adsBacanale · TikTok · Shopify
- 1+ yearOne ad running continuously in their ads libraryRIO
Figures from ad platform and brand reporting.
What brands say

03 — About Me
Hi, I’m Patricia.
Before co-founding Sky & Sol, I made UGC full-time and ran a creative strategy agency, writing hooks, scripts and ad concepts for brands across health, CPG and tech.
As Chief Brand Officer, I built our creator program to 7,000+ creators and led the affiliate content behind many of our top-performing ads. So when you send a brief, I know what it’s really asking for — from both sides of it.
What I do
- Creative strategy & ad concepts
- Hooks & scripts
- UGC for paid social
- Product demos & reviews
- Creator program strategy
- Product photography
04 — Collaborations
Brands I’ve worked with
- Coca-Cola
- Meta
- Under Armour
- Dollar Shave Club
- The Driskill
- Magic Spoon
- Her Campus
- Lemon8
- Popflex Active
- Bobo’s
- Verb Energy
- RIO
- Graymatter
- The Cloudies
- Elizabeth Mott
- Aloderma
- Snack House
- Ayurvita
- my obi
- SkinFlo
- Lamel
- Performance Backed
Ways to work together
UGC & content creation
Scroll-stopping videos and photos for paid and organic, filmed and edited by me.
Creative strategy
Hooks, scripts and ad concepts grounded in direct-response principles.
Creator sourcing & programs
Through my UGC and creative strategy agency, I sourced creators for brands like these. At Sky & Sol, I built our program to 7,000+ creators.
How it works
Send your brief
Share your product, goals and timeline through the form or email.
Get a tailored proposal
I’ll reply with ideas, deliverables and pricing, all over email.
Create & deliver
Finished, platform-ready content, on the timeline we agree.
05 — Work With Me
Let’s make something your customers believe.
Tell me about your brand, the deliverables you need and your timeline, and I’ll get back to you.