Creator · Skincare Co-founder · Creative Strategist

A creator’s eye. A founder’s perspective.

I’m Patricia, a NYC-based creator and co-founder of Sky & Sol, a skincare brand that reached over $30M in revenue in its second year.

With experience across the creator, agency and brand sides of marketing, I create authentic content that combines storytelling with an understanding of what drives results.

Brand collaborations
60+
Sky & Sol’s second-year revenue
$30M+
Creators in the affiliate program
7K+

As featured in Business Insider

Patricia Redulla smiling on a vintage phone in a pink dress

01 — UGC Portfolio

Selected work

  • The story of our 8-figure startup

    Sky & Sol · Founder story

  • 3 ingredients to skip in your sunscreen

    Sky & Sol · Skincare

  • Fuel for the workday

    Verb Energy · Functional food

  • Breakfast, upgraded

    Magic Spoon · Nutrition

  • Lacing up

    Under Armour · Fitness apparel

  • How I attracted like-minded friends

    Lemon8 · Social app

  • 50 bucket-list adventures in a box

    RIO · Games & experiences

02 — Results

Results that sell

  • 3x ROASIn three weeks, from zero ad historyBacanale · 5% CTR · 7% conversion rate · top 15% for TikTok supplement ads
  • 7%Conversion rate on a brand’s first-ever adsBacanale · TikTok · Shopify
  • 1+ yearOne ad running continuously in their ads libraryRIO

Figures from ad platform and brand reporting.

What brands say

Patricia Redulla at the Sky & Sol booth with her sunscreen products

03 — About Me

Hi, I’m Patricia.

Before co-founding Sky & Sol, I made UGC full-time and ran a creative strategy agency, writing hooks, scripts and ad concepts for brands across health, CPG and tech.

As Chief Brand Officer, I built our creator program to 7,000+ creators and led the affiliate content behind many of our top-performing ads. So when you send a brief, I know what it’s really asking for — from both sides of it.

What I do

  • Creative strategy & ad concepts
  • Hooks & scripts
  • UGC for paid social
  • Product demos & reviews
  • Creator program strategy
  • Product photography

04 — Collaborations

Brands I’ve worked with

  • Coca-Cola
  • Meta
  • Under Armour
  • Dollar Shave Club
  • The Driskill
  • Magic Spoon
  • Her Campus
  • Lemon8
  • Popflex Active
  • Bobo’s
  • Verb Energy
  • RIO
  • Graymatter
  • The Cloudies
  • Elizabeth Mott
  • Aloderma
  • Snack House
  • Ayurvita
  • my obi
  • SkinFlo
  • Lamel
  • Performance Backed

Ways to work together

  • UGC & content creation

    Scroll-stopping videos and photos for paid and organic, filmed and edited by me.

  • Creative strategy

    Hooks, scripts and ad concepts grounded in direct-response principles.

  • Creator sourcing & programs

    Through my UGC and creative strategy agency, I sourced creators for brands like these. At Sky & Sol, I built our program to 7,000+ creators.

How it works

  1. Send your brief

    Share your product, goals and timeline through the form or email.

  2. Get a tailored proposal

    I’ll reply with ideas, deliverables and pricing, all over email.

  3. Create & deliver

    Finished, platform-ready content, on the timeline we agree.

05 — Work With Me

Let’s make something your customers believe.

Tell me about your brand, the deliverables you need and your timeline, and I’ll get back to you.

Work With Me